Plan Ahead TV Campaign

From 2023-2024, a team of creative leads evaluated our current and existing television spots and performed various audits, brainstorming activities, concepting exercises, and more to breathe life into and modernize our television creative. We developed the Live Your Life Campaign. The first spot called "Plan Ahead" focuses on planning ahead and how that will lead to a more vibrant and active retirement. This was art directed and shot in partnership with Unconquered and won a 2024 MarComm Gold Award!