I served as the Creative Director on this sales exhibit for one of Erickson Senior Living's newest communities. It was a multi-wall, large-format installation designed to function as a "walking brochure," giving prospects everything they need to envision life in the community and make their decision.
I worked directly from architectural drawings to design wall-by-wall layouts that fit the physical footprint precisely, partnering with large-format production vendors to ensure every panel translated from file to finished install. I carefully selected color and materials that complemented the space, aligned with the brand, and reflected the community's unique look and feel. I also closely collaborated with copywriters to pair imagery and graphics with messaging that guided prospects through the decision journey wall-by-wall.
The result – now open and in use – is featured below in both real installation photos and design renderings.
